Essay about Nike The Power of Exploitation - 1782 Words

Nike: The Power of Exploitation Outline I. INTRODUCTION Paragraph No. A. Nike Described + Thesis: Many people can prove that Nike is a company 1 that continues to push the boundaries of design and performance, promoting freedom and choice, but these same people leave out the obvious facts that show how this company exploits third world countries by using cheap labor. II. History of Nike Inc. A. Founders B. Co-founding business 2 C. Business Success 3 III. Anti-Nike A. Cheap†¦show more content†¦Many people can prove that Nike is a company that continues to push the boundaries of design and performance, promoting freedom and choice, but these same people leave out the obvious facts that show how this company exploits third world countries by using cheap labor. It is necessary to raise that awareness so we can be responsible consumers and remember the source of our swoosh apparel. In 1957, the future cofounders of Nike, Bill Bowerman and Phil Knight, met at the University of Oregon. In 1962 Knight formed Blue Ribbon Sports, which gave birth to Nikes forerunner (Our Chronology 1/6). By 1964, both men became involved in distributing better shoes through their company. In the first year, the company saw a total of eight thousand dollars in revenue (Our Chronology 1/6). Three years later as the company grew Bowerman developed the first lightweight running shoe that became a large selling model. By 1969, Blue Ribbon Sports reached $300,000 in revenue (Our Chronology 2/6). In 1972, BRS launched the Nike brand and within six years the company became Nike Inc., as it is known today (Our History 2/3). This business, once run by two men in 1957, has become what is now, in 2001, a twenty-three thousand employee based company with yearly revenue of eleven plus billion dollars. Through theShow MoreRelatedSweatshops Case Study1419 Words   |  6 PagesIntroduction Over time Nike has become one of the most prominent figures in the apparel and sporting industries, yet the corporation has found itself for years involved in a massive scandal due to their use of sweatshops. The harsh backlash towards the immorality of using sweatshops has lead to Nike’s image being tainted; nevertheless, consumers continue to fill up retail Nike stores. With this in mind, I will explain as to why consumers continue to purchase Nike products, and to accomplish theRead MoreNike Sweatshops Case Study1402 Words   |  6 PagesIntroduction Over time Nike has become a prominent figure in the apparel industry, yet the corporation has found itself in various scandals due to their use of sweatshops. The harsh backlash towards the immorality of using sweatshops has led to Nike’s image being tainted; nevertheless, consumers continue to shop in Nike stores. With this in mind, I will explain why consumers continue to purchase Nike products. To accomplish the task at hand; I shall, define exploitation and demonstrate why corporationsRead MoreEssay about Exploitation: The Foundation of Capitalism1517 Words   |  7 PagesExploitation: The Foundation of Capitalism When people complain that they are being exploited at work, they usually mean that they are being treated unfairly or being ripped off. For instance, Burger King used to make workers clock off when it wasnt busy, though they had to stay at work. One young worker made less than the price of a burger in an 8 hour shift. Pizza Hut offered a young Spanish woman a job - but the first 2 weeks would be without pay, to help her improve her English!Read MoreNike Is A Public Relations Catastrophe1485 Words   |  6 PagesArguably the leading sports brand in today’s market, Nike has a built an athletic empire with the help of world famous spokespersons like Michael Jordan, LeBron James, and Serena Williams. Their innovative technology and unique designs have inspired generations of athletes, to go beyond their limits and put their bodies to the test. For this reason, a basketball player and resistance trainer like myself invested in a pair of Nike Kobe 8 Elites, to provide me with the proper traction and support duringRead MoreWhy Is Ethical Consumerism Is Ideal And Social Relations Through Ethical Consumption And Fair Trade Goods1115 Words   |  5 Pagesconsequences of our consumer activity looking at labour and social relations through ethical consumption and fair trade goods. Analysing the positives and negatives of the consumer lifestyle modern examples of the Rana Plaza collapse in Bangladesh and the Nike reuse-a-shoe initiative will be used as a vehicle to expose the political activity of consumption. Whilst consumer activity results in the obvious positives to society, most likely strengthening the economy, we must look at the negatives that areRead MoreHow The Super Brand Nike Make Supply Chains Sustainable?1035 Words   |  5 PagesPart 2 - How to Make Supply-Chains Sustainable? Introduction The super brand Nike produce approximately 900 million units of apparels and footwear annually through the supply chain involving over 16,000 selected materials from more than 1,500 different vendors, chosen from a staggering 80,000 material options (Nike, Inc. FY12/13). For example, a single pair of shoes can be made up of 30-plus materials on average (Nike, Inc. FY12/13). These materials include natural fibers such as cotton and woolRead MoreNike Ethical Dilemma954 Words   |  4 Pagesissues we will be covering will be on Nike child labour. NIKE inc, a well-known brand in the market that specialize in sporting goods has been reported that the manufacturer engaged, were using children as labour from as young as 10 year of age. These children were for the making of sporting equipments such as soccer ball, shoes and clothes in Pakistan and Cambodia. Using children as labour were seemed morally wrong for many people. It is considered as exploitation of children as they were deprivedRead More Sweatshops are Good for Everybody Essay733 Words   |  3 Pagesdeveloping countries constitutes exploitation. In some extreme cases, this is potentially true. For example, by making empty promises time after time, diamond cartel De Beers has repeatedly taken advantage of the lack of governmental regulations and communication in African nations. It could be argued that the developing countries house factories that not only use cheap (though market rate for the area) labor, but unfairly exploit employees. Examples of this exploitation could include using physicalRead MoreGlobal Stratification721 Words   |  3 PagesGlobal stratification. Consequences may be disastrous not only for the country itself, that is now divided into social castes rich controlling poor, but also for the invaded country on a larger scale that is now vulnerable to exp loitation by external powerful forces. Nike, for instance, by their moving into India, may be making India more susceptible to American political and economic control and influences. Money Allocator observes that the US has lost such industries as consumer electronicsRead MoreThe Impact of the Athletic Footwear Industry on Labour Rights645 Words   |  3 PagesSweatshops: To begin with, this report will examine sweatshops and how international organizations approach the issue. The International Labour Organization broadly defines sweatshops as a place or a work environment where workers are subject to extreme exploitation and are being rejected of their basic human rights with regards to working and living conditions. In this regard, the workers are given no insurance or health benefits and their daily wages are up to 90% lower than the required legal minimum.