An Evaluation of Amazon.Com

Numerous organizations which set out in web based business had flopped particularly during the time of the â€Å"dot. Com bubble†. The disappointment of these speck comes were because of the way that a significant number of these organizations don't have a feasible plan of action and they were center primarily around expanding their piece of the pie to the detriment of their bottoming. Amazon. Com is one of those organizations which had endure and developed to turn into the world's greatest online store. A few basic achievement factors have been distinguished which had assumed an Important job In Amazon's accomplishment. These can be summed up under Turban et. L's major SF, of which building up a decent specialized foundation and easy to understand web interface, developing client acknowledgment and Improving the degree of trust among purchasers and venders through steady concentration to fulfill clients' needs and desires, understanding the market circumstance and rivalry and discovering approaches to defeat these outside dangers stands apart among others as being polished by Amazon. Amazon's example of overcoming adversity can likewise be credited to their receiving of Eisenhower and Gull's (2001) second methodology of sustaining and utilizing on remarkable assets and competencies.There is additionally a component of the main system prescribed by Eisenhower and Soul lee to set up a position (construct a post) and guard it. Amazon has figured out how to make a worldwide brand name inside the e-network, to the degree that at whatever point anybody needs to buy any products through the web, they will search out Amazon's site decisively. The eruption of the speck. Com bubble that began on March 10, 2000 to October 2002 had cleared out $5 trillion in advertise estimation of innovation organizations and caused the disappointment of numerous web based business companies.Amazon. Com had figured out how to get by because of the techniques embraced, particularly their system to support and influence novel assets and capabilities as suggested by Eisenhower and Soul. Other basic achievement components of Amazon. Com are as recorded by Turban et al (2000), which expresses that for online business to succeed, organizations ought to give easy to use web interface, guaranteeing client acknowledgment and elevated level of trust among purchasers and toys dealers, making new accomplices Ana partnership, mass customization.Amazon Ana consistently positioned need on guaranteeing consumer loyalty, and because of this are continually reengineering their procedures in promoting, deals and request the board, client support and acquisition so as to give the best an incentive to clients. The fall of web based organizations during the time of the speck. Com air pocket can be ascribed to the way that a considerable lot of these organizations were not guided by appropriate systems to prevail in web based business. Many don't have practical plans of action set up yet were centered for the most part around expanding their piece of the pie to the detriment of their bottoming (Wisteria's article on â€Å"Dot. Mother bubble†). While Amazon had stayed parsimonious, huge numbers of these bombed dab comes had spent richly and spent a large portion of their financial specialist's assets for publicizing and advancement purposes. A lot of accentuation was set on expanding stock-valuations and opening up to the world, rather than building a sound business that attention on solid client relations (Gleaners, 2000). At the point when the profits on their speculations were low or not alluring enough, the speculators began to pull out causing the breakdown of these organizations. I might want to take the case of Boo. Mother as one of the well known spot. Com disappointments. Boo. Com was propelled in the Autumn of 1999, to sell marked style wear on the web. Inside a limited capacity to focus year and a half, the organization had been put into rec eivership subsequent to burning through $188 million of financial speculators' assets. The essential issue was that the organization had been excessively eager and left on an incredibly forceful development plan which isn't manageable. The organization focused on itself to turn into a worldwide organization and all the while propelled in various European countries.Its authors had depended on the prepared accessibility of investment cash to see the organization through the initial hardly any long periods of exchanging until deals found working costs. From the second quarter of 2000, such capital stopped to be accessible after emotional falls in the NASDAQ and this influenced the organization gravely Boo. Com neglected to follow the most significant basic achievement factors suggested by Turban et. L ii to give an easy to understand web interface and specialized foundation. As per Wisped, the boo. Mother site was â€Å"widely reprimanded as ineffectively intended for its intended int erest group, conflicting with numerous convenience conventions†. The article proceeded to expound that â€Å"The site depended intensely on JavaScript and Flash innovation to show pseudo-AD perspectives on products just as Miss Boo, a business aide style symbol. † Its interface was additionally very non easy to use, and required the client to answer four or five unique inquiries before uncovering that there were no items in stock in a specific sub-segment. A similar essential inquiries at that point must be addressed again until results were found.During that time, dial up web associations was the standard and when the site pages take too long to even consider loading, or too unwieldy to even consider navigating on the webpage, guests will be debilitated from visiting the website. Another basic achievement Doctor Is residency must De a level AT trust Detente Dryers Ana dealers. Dismissal and return pace of items sold was high. Despite the fact that conveyance for return of merchandise was free, certainty level of clients turned out to be low and influenced the deals for the organization. Because of the absence of certainty, client acknowledgment is gravely effected.Severe rivalry is another factor looked by numerous BBC organizations and influenced their odds to endure. Rivalry for piece of the overall industry is firm among these dab comes, and they additionally needed to contend with existing physical organizations which previously had a devoted and steadfast client base and believed store names (Duncan, 2000). Things intensified when the block and-mortars began going on the web. Ransacking (2001) included that the spot comes at that point needed to spend more on publicizing so as to pick up brand acknowledgment and this further stressed their money related assets and caused their downfall.From its initiation, Amazon. Com had set up different systems which have helped it endure the spot. Com bust. From numerous points of view, we can relate the techniques received by Amazon to the three particular approaches to contend in the commercial center as suggested by Eisenhower and Soul. Indeed, Amazon has received a decent blend of all the three methodologies. Its first procedure was to set up an unmistakable vision, ‘e to be the world's most client driven organization and to set up a spot where clients could purchase anything.They have figured out how to fabricate a fortification and situated itself as the world's greatest online book shop, and eve presently become the world's most mainstream online store for practically any kind of products. Another procedure was to use on accessible assets particularly from their innovation point of view. As the organization had just caused high fixed expenses to build up the product for their online retail facades, it bodes well to venture into other item classifications so as to connect with a more extensive market, and offer out the expenses among the different item segments.By offeri ng a greater assortment of items, the organization can take advantage of a greater market, while spreading out its dangers just as their chopped out expenses among an enormous class of items, so as to create more benefits. In this occurrence, it has a bit of leeway over claim to fame stores like Pets. Com, an online pet supplies store. It may not be useful to arrange items like pet food or different needs and need to trust that the merchandise will show up, or on account of Furniture. Com which sells essentially furniture things, it doesn't bode well when the delivery expenses might be more than the expense of the thing itself.Amazon. Com was likewise aware of the basic achievement factors elucidated by Turban et. L by shaping ground-breaking partnerships with different organizations so as to build their piece of the overall industry. Models are their joint effort with rival Borders, the presentation of the Amazon's Associates and Affiliates Program, and organizations with numerous different organizations. I Nell alma to tall inelegance In web based business as precept execution objective (Eisenhower and Soul) was obvious from the various associations and key unions shaped with other BBC enterprises.In request to pull in clients, the site must be easy to understand and simple to explore, which Amazon had made a move to guarantee. This is another basic achievement factor lauded by Turban et. Al which Amazon had noticed, which causes them to succeed where Boo. Com had fizzled. Amazon likewise offer customized shopping proposals, which increase the value of clients' shopping experience. Then again, Boo. Com worked an entangled Web website which depended intensely on JavaScript and Flash, and their page was delayed to stack. This turned into an unmistakable hindrance particularly during when Internet association was normally dial-up.For a considerable lot of the bombed organizations, the attention was not on making an incentive for clients yet more to build up the organization's worth. Amazon then again positioned need on upgrading client experience and trust which at last will mean client dependability and rehash buys. This methodology has consistently been set up since its initial days and is verbalized in their yearly reports. As indicated by their convention, the yearly reports will consistently convey a reproduce of their 1997 Letter to Shareholders, wherein they had expressed their responsibility to this mission.As Jeff Bozos expressed in their 2008 Annual Report, their evaluating objective is to gain client's trust (Appendix †Message from Jeff Bozos to investors of Amazon. Com). Amazon. Mother has just settled its predominance in the BBC segment and is currently one of the greatest and most mainstream online store on the planet. Their prosperity can be credited to

Healthcare research report---Analysis Plan Paper

Medicinal services report - Analysis Plan - Research Paper Example Graphical procedures to be utilized under this examination are boxplots and histograms which will aid distinguishing proof of exceptions that perhaps included or overlooked in the information. Numerical procedures to be utilized incorporate frequencies and rates will be utilized to plot the information appropriation. 2. Enlightening Analysis. This sort of examination will show how the information looks like and the connection between various factors in the informational collection. It will be utilized to introduce the quantitative part of the information in a less complex and a reasonable structure. Significantly, this procedure will give an outline of the whole information and it will be drawn closer from a univariate point of view. Univariate Analysis will include a more profound assessment over the factors in the information; each in turn. Under this examination, the circulation, focal propensity and scattering of factors will be thought of. a. Circulation. This is a synopsis of recurrence of the considerable number of perceptions in a variable. Consequently, every perception will be recorded close by the number individuals in each classification to introduce a diagram of the recurrence dispersion. Moreover, a histogram will be plotted to show a visual conveyance. b. Focal propensity. This area of examination will think about the mean, mode and middle for each factor. The mean will be utilized to depict the normal estimation of perceptions in every factor. The middle will be utilized to appraise the center an incentive in each factor though the mode will show the most happening worth or perception in every factor. c. Scattering. This is the spread of qualities around the mean, mode and middle. Range and standard deviation will be utilized under this classification. The range will show the hole that exists between the most extreme and the base qualities in each factor. Also, the standard deviation will show the normal separation of the considerable number of information focuses

AP English Language and Composition Argument Essay Samples

AP English Language and Composition Argument Essay SamplesWriting your AP English Language and Composition essay will require you to have good writing skills. This is because the students are expected to use their knowledge of English language and literature in their essays.Writing skills are among the most important skills that you will need when preparing for an essay. You have to use the correct language. Students should be able to connect the ideas presented in the essay with the correct linguistic structure. You have to be familiar with how to write a thesis statement, sentence beginnings, sentence ends, and the article in order to be able to prepare for an essay like this.In order to be prepared for such an essay, it is best to check out AP English Language and Composition examples. The examples are provided by AP English Language and Composition instructors. Reading through the examples will help you get some idea of how it is supposed to be written.The best thing about writin g an essay in English is that it can be adapted to be used for different purposes. This means that one can adapt the essay for oral communication and to be used in a seminar or in a presentation. As a result, one can be able to present his or her ideas in an engaging manner, which is usually the purpose of an essay.There are many different reasons why students may want to write an essay. They could be taking a test or even a certification test that requires it. It could also be an honor for a student to take the test on his or her own. Moreover, students want to present their ideas in an interesting manner, which is why the first thing they look at in an essay is its structure.When you are writing an essay, you will see that there are many ways in which an essay can be structured. Each form has its own advantages and disadvantages. The AP English Language and Composition essay samples that are available will help you learn how to structure your essay.There are two basic formats in w hich an essay can be written: informal and formal. Informal essays can be informal, short, and direct, while formal essays may not be so direct but may still be lengthy. Another difference between informal and formal essays is that informal essays are written according to the opinion of the writer and may contain very little or no academic correctness. Formal essays on the other hand are written for an academic purpose, and there may be errors.Finally, when writing an essay, make sure that you have a good knowledge of English grammar. There are a lot of different grammatical terms and expressions used in writing. You will need to be familiar with these terms and expressions before you start writing.

The Great Depression Of The United States - 1299 Words

The Great Depression in the United States triggered when the American stock market crashed, causing America’s economy to have a downturn. The two long-term causes of the Great Depression were the stock market and consumer spending. When the prices were rising and wages became stagnant, people started to buy with credit and slowly reduced the amount they spent. The stock market was one of the long-term causes of the Great Depression because of speculation and abusing the stock market. Speculation is when the stock prices began to rise and it inflated a company’s worth. People also began to buy on a margin, which led to copious amounts of debt. Hoover was elected in 1928, before the Great Depression started. Hoover believed in voluntary cooperation, rugged individualism, and that the economy has cycles of up and down. Voluntary cooperation was a belief that the government should not force or control the people. Rugged individualism was the belief that people should only s ucceed through their own efforts. Since Hoover believed that the economy has cycles of up and down, his main approach was to wait and see. FDR was elected in 1932, during the time the Great Depression was in action. FDR was the kind of president who had a â€Å"try anything† philosophy. Because of this, he created the New Deal, which was when lots of laws and programs were passed in order to help reform, relief, and recover from the Depression. The New Deal in America was a success because of FDR’s efforts.. TheShow MoreRelatedThe Great Depression Of The United States857 Words   |  4 PagesThe United States has been through many wars and confrontations with other countries since its founding in 1776. Many lives were lost and many names forgotten. World war two was one of those wars. â€Å"The good war† as they called it, was a fight that was fought between the leading powers of the world. The First World War ended only 21 years prior to the beginning of this war in 1939. The citizens of the United States were set on not entering another war and losing more family and friends. World warRead MoreThe United States And The Great Depression Essay1167 Words   |  5 PagesThe United States was forever changed during the 1930s. The United States had just come out of a period of unprecedented wealth. Farmers had abundance of crops, many were investing all of their paycheck into the stock market, and banking-business practices had not changed since the Industrial Era. Many of these factors contributed to the Great Depression. Americans felt as if they were immune to any economic downturn; however by 1932, one in four American â€Å"breadwinners† were out of work. On OctoberRead MoreThe United States And The Great Depression1402 Words   |  6 Pagescolonized by Great Britain, is still considered a western country. 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Banks fizzled, the country s cash supply lessened, and organizations went bankrupt and started to terminate their specialists by the thousand. Then, President Herbert Hoover who was the president at the time promised to be patient and let the time frame run its course. He citedRead MoreEssay on The Great Depression in the United States930 Words   |  4 PagesThe United States? Downfall Screams, tears, and cries for help were all part of Americas downfall. From 1929 through 1941 there was only one thing that was plentiful, sorrow. During this time the United States was faced with another obstacle. It changed America in many ways. One hard struggle lead to the next. The later events all started with the crash of the stock market. This period can only be explained by its name. So, the stock market crash in the United States caused businesses toRead MoreThe Great Depression Effects On The United States2949 Words   |  12 Pagesâ€Å"The Great Depression was the most severe, prolonged economic crisis in American History. It displaced thousands of families, created hardships for millions of people, shaped an entire generation, and reshaped the way Americans viewed the role of their government,† (Cravens). Although the Great Depression had devastating effects on the United States, its impacts on family life and structure were the most devastating. Children had to take on more responsibilities by attempting to find jobs in a marketRead MoreCauses and Effects of The Great Depression in the United States1238 Words   |  5 PagesThe Great Depression is a defining moment in time for not only American, but world history. This was a time that caused political, economical, and social unrest. Not only did the Great Depression cause a world wide panic, it also caused a world wide crisis unlike any before it. This paper will analyze both the causes and the effects of the Great Depression in the United States of America. One cause of the depression is the effects of World War One. World War one had many devastating effects onRead MoreThe United States Economy During The Great Depression1464 Words   |  6 Pages The United States economy has never been as great nor as equal as it was during the late 1940s-1970s, a period commonly known as the Great Compression. It is extremely ironic that the United States economy boomed and strived after only a few years succeeding the Great Depression. One may ask what stirred this dramatic change from a damaged economy to one that was striving and strong in so little time. To answer this question, one must look closely at the history of the United States economy. To

The Arabian Nights And The Tale Of The Merchant And His...

Throughout history, many pieces of literature such as novels and poems have been translated from a variety of languages in order to show the stories to different cultures. Although the translations are quite accurate, many times the diction is changed based on the way the translator personally interprets the story as well as the message he or she wants to portray to their target audience in favour of their own culture (Sabouri and Karimzadeh, 123). An example of this is The Arabian Nights where the authors of the stories are unknown and were all translated from Arabic to many languages including English. Even though it was written through one perspective, once translated, the meaning was modified to promote the Western perspective of the†¦show more content†¦Moreover, in The Three Apples, a man kills his wife due to his suspicion that his wife cheated on him. The slave who is just a stranger, that the husband believes the wife cheated on him with, remains safe and unpunished . Therefore, it is shown that women are automatically seen as unfaithful by their husbands and their society since even her own father is on her husband’s side. After the woman is killed, the father realizes it was a mistake but still protects the husband. Furthermore, in The Tale of the Merchant and his Wife as well as in The Three Apples, women are portrayed as helpless and powerless victims. In the Tale of the Merchant and his Wife, the man takes the animals’ advice and decides to brutally beat his wife in order to stop her from asking him questions. She could not stand up for herself, eventually she even decided that it was her fault and mistake not to listen to the husband. Additionally, in The Three Apples, the woman is murdered by her husband at the end of the story, only because he believed that she cheated on him and thought she was unfaithful. Not only was the woman defenceless against the man but she did not even try to defend herself. This is how the West s aw the Eastern women. In contrast, in all three stories it is apparent that men are extremely violent, cruel and controlling which is another common stereotype. Firstly, in The Lady andShow MoreRelatedThe Walt Disney Company and Disney Management25371 Words   |  102 Pagesvisited Tokyo Disneyland, with three-quarters being repeat visitors. A family of four staying overnight at a nearby hotel would easily spend $600 on a visit to the park. In contrast, at EuroDisney, families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including les hamburgers and les milkshakes. Staying overnight was out of the question for many because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, theRead MoreInternational Management67196 Words   |  269 Pagesstrategy, or behavior, we feel that our emphasis on all three critical dimensions and the resulting synergy has been a primary reason why the previou s editions have been the market-leading international management text. Specifically, v vi Preface this edition has the following chapter distribution: environment (three chapters), culture (four chapters), strategy (four chapters), and organizational behavior/human resource management (three chapters). Because international management is such

Essay about Nike The Power of Exploitation - 1782 Words

Nike: The Power of Exploitation Outline I. INTRODUCTION Paragraph No. A. Nike Described + Thesis: Many people can prove that Nike is a company 1 that continues to push the boundaries of design and performance, promoting freedom and choice, but these same people leave out the obvious facts that show how this company exploits third world countries by using cheap labor. II. History of Nike Inc. A. Founders B. Co-founding business 2 C. Business Success 3 III. Anti-Nike A. Cheap†¦show more content†¦Many people can prove that Nike is a company that continues to push the boundaries of design and performance, promoting freedom and choice, but these same people leave out the obvious facts that show how this company exploits third world countries by using cheap labor. It is necessary to raise that awareness so we can be responsible consumers and remember the source of our swoosh apparel. In 1957, the future cofounders of Nike, Bill Bowerman and Phil Knight, met at the University of Oregon. In 1962 Knight formed Blue Ribbon Sports, which gave birth to Nikes forerunner (Our Chronology 1/6). By 1964, both men became involved in distributing better shoes through their company. In the first year, the company saw a total of eight thousand dollars in revenue (Our Chronology 1/6). Three years later as the company grew Bowerman developed the first lightweight running shoe that became a large selling model. By 1969, Blue Ribbon Sports reached $300,000 in revenue (Our Chronology 2/6). In 1972, BRS launched the Nike brand and within six years the company became Nike Inc., as it is known today (Our History 2/3). This business, once run by two men in 1957, has become what is now, in 2001, a twenty-three thousand employee based company with yearly revenue of eleven plus billion dollars. Through theShow MoreRelatedSweatshops Case Study1419 Words   |  6 PagesIntroduction Over time Nike has become one of the most prominent figures in the apparel and sporting industries, yet the corporation has found itself for years involved in a massive scandal due to their use of sweatshops. The harsh backlash towards the immorality of using sweatshops has lead to Nike’s image being tainted; nevertheless, consumers continue to fill up retail Nike stores. With this in mind, I will explain as to why consumers continue to purchase Nike products, and to accomplish theRead MoreNike Sweatshops Case Study1402 Words   |  6 PagesIntroduction Over time Nike has become a prominent figure in the apparel industry, yet the corporation has found itself in various scandals due to their use of sweatshops. The harsh backlash towards the immorality of using sweatshops has led to Nike’s image being tainted; nevertheless, consumers continue to shop in Nike stores. With this in mind, I will explain why consumers continue to purchase Nike products. To accomplish the task at hand; I shall, define exploitation and demonstrate why corporationsRead MoreEssay about Exploitation: The Foundation of Capitalism1517 Words   |  7 PagesExploitation: The Foundation of Capitalism When people complain that they are being exploited at work, they usually mean that they are being treated unfairly or being ripped off. For instance, Burger King used to make workers clock off when it wasnt busy, though they had to stay at work. One young worker made less than the price of a burger in an 8 hour shift. Pizza Hut offered a young Spanish woman a job - but the first 2 weeks would be without pay, to help her improve her English!Read MoreNike Is A Public Relations Catastrophe1485 Words   |  6 PagesArguably the leading sports brand in today’s market, Nike has a built an athletic empire with the help of world famous spokespersons like Michael Jordan, LeBron James, and Serena Williams. Their innovative technology and unique designs have inspired generations of athletes, to go beyond their limits and put their bodies to the test. For this reason, a basketball player and resistance trainer like myself invested in a pair of Nike Kobe 8 Elites, to provide me with the proper traction and support duringRead MoreWhy Is Ethical Consumerism Is Ideal And Social Relations Through Ethical Consumption And Fair Trade Goods1115 Words   |  5 Pagesconsequences of our consumer activity looking at labour and social relations through ethical consumption and fair trade goods. Analysing the positives and negatives of the consumer lifestyle modern examples of the Rana Plaza collapse in Bangladesh and the Nike reuse-a-shoe initiative will be used as a vehicle to expose the political activity of consumption. Whilst consumer activity results in the obvious positives to society, most likely strengthening the economy, we must look at the negatives that areRead MoreHow The Super Brand Nike Make Supply Chains Sustainable?1035 Words   |  5 PagesPart 2 - How to Make Supply-Chains Sustainable? Introduction The super brand Nike produce approximately 900 million units of apparels and footwear annually through the supply chain involving over 16,000 selected materials from more than 1,500 different vendors, chosen from a staggering 80,000 material options (Nike, Inc. FY12/13). For example, a single pair of shoes can be made up of 30-plus materials on average (Nike, Inc. FY12/13). These materials include natural fibers such as cotton and woolRead MoreNike Ethical Dilemma954 Words   |  4 Pagesissues we will be covering will be on Nike child labour. NIKE inc, a well-known brand in the market that specialize in sporting goods has been reported that the manufacturer engaged, were using children as labour from as young as 10 year of age. These children were for the making of sporting equipments such as soccer ball, shoes and clothes in Pakistan and Cambodia. Using children as labour were seemed morally wrong for many people. It is considered as exploitation of children as they were deprivedRead More Sweatshops are Good for Everybody Essay733 Words   |  3 Pagesdeveloping countries constitutes exploitation. In some extreme cases, this is potentially true. For example, by making empty promises time after time, diamond cartel De Beers has repeatedly taken advantage of the lack of governmental regulations and communication in African nations. It could be argued that the developing countries house factories that not only use cheap (though market rate for the area) labor, but unfairly exploit employees. Examples of this exploitation could include using physicalRead MoreGlobal Stratification721 Words   |  3 PagesGlobal stratification. Consequences may be disastrous not only for the country itself, that is now divided into social castes rich controlling poor, but also for the invaded country on a larger scale that is now vulnerable to exp loitation by external powerful forces. Nike, for instance, by their moving into India, may be making India more susceptible to American political and economic control and influences. Money Allocator observes that the US has lost such industries as consumer electronicsRead MoreThe Impact of the Athletic Footwear Industry on Labour Rights645 Words   |  3 PagesSweatshops: To begin with, this report will examine sweatshops and how international organizations approach the issue. The International Labour Organization broadly defines sweatshops as a place or a work environment where workers are subject to extreme exploitation and are being rejected of their basic human rights with regards to working and living conditions. In this regard, the workers are given no insurance or health benefits and their daily wages are up to 90% lower than the required legal minimum.

Family Values free essay sample

Although the importance of family in the health of today’s society has been mentioned by many health care professionals, only since the mid-1990’s has the true significance of family in the well-being of humanity been fully recognized (Friedman, Bowden, Jones, 2003). There has been â€Å"†¦little attention†¦paid to the family as an object of systematic study in nursing† (Friedman et al. , 2003, p. 4). The health status of family members is directly influenced by the family, and vice versa (Friedman et al. , 2003). Just as the concept of family used in one area of nursing practice may not be appropriate or helpful for a different area of practice, the theoretical foundation of family nursing used in one area may not be applicable in another. Family Working as a System According to Friedman, Bowden, and Jones (2003), because the family unit is the most rudimentary unit of today’s society, â€Å"†¦it is the social institution that has the most marked effect on its members† (p. Not only is violence idealized in movies, and television shows, but displayed in schools. One example would be the Columbine shooting, an unthinkable event 60, or more years ago. There goes to show, no matter how much a parents discuss the dangers of violence, a child still can be tempted by outside influences. I believe families interacted more we each other, and everyone was engaged, defineantly an issue that comes up in today’s society. Some children who get in trouble state it is because they are bored, or just have parents who do not care, again not an issue back in those days. In 1950s- 1960s everyone had to be gathered around the table to have dinner by the time Dad got home from work. Dinner time was a of family members to engage into conversation, talk about their day, and even find solutions to some issues on family member may had. Today’s society however, has changed rapidly. If you think about it, family traditions are almost non-existent; people are constantly moving around and persistently looking for change. Parents, moving around from city to city, and the children have to adjust to a different environment, different friends, this was also not the norm back then. You hardly hear people talk about how they married there high school sweetheart, or knowing a friend since kindergarten. In my life, I know that eating a family dinner is a value both my parents have, but is constantly jeopardized, due to sports practices, music lessons, or work. In short, society puts forth extremely negative influences, which no one can run from. The parents can only do so much to keep their son or daughter from falling into this trap. None of these threats has a direct solution. Society does impose negative behavior, and threatens children’s upbringing. But, one thing in my opinion has not changed throughout time, is the inner strength of individuals in a family, we all want to hold on to (even if only a few) values and morals installed by our family.

Dave A Scandal In The White House Essays - Dave, Films,

Dave: A Scandal In The White House Dave: A Scandal in the White House The President of the United States is regarded as a leader and a role model to the nation. However, many people associate him with scandal and a bad reputation of dishonesty. Hollywood often portrays the role of the presidency in movies and television shows. Some of these portrayals are fictional, but some are accurate. Dave is a movie, starring Kevin Kline as the President and his double that shows a scandal in the White House. They are trying to show how the American people view the President and his actions. Dave shows the overall role that the President has with some accurate details and some glamorized ones of the presidency. Dave is a movie in which the Secret Service finds a double for the President who ends up acting as President while the real one is in a coma. Dave Kovich, the acting President, goes from being a person that finds jobs for people to being the President before he realizes what is going on. He assumes the duties of the President until the White House chief of staff, Bob Alexander, takes the scandal too far and Dave fires him. To cover up the scandal without getting caught, Dave pretends to have a stroke in order to switch the real president and allow the real Bill Mitchell to finally die and the Vice President to take over. The Vice President had not taken over before now because Bob Alexander was trying to get him kicked out of office by blaming him for a previous S & L scandal that he and the real President had actually done. Many of the events in the movie are accurate. The daily actions that Dave has as President show some of the tasks of the presidency. After taking over the job, Dave has to learn the members of the Cabinet and his staff. These are the people that he works with everyday to run the White House and the country, so he has to know who he is working with and what each of them do. He also had to learn about the budget and how to make cuts. He wants to save a bill that will help the homeless get funding, but there is not enough money in the budget. He works with all of the members of the Cabinet to make cuts in each of their departments to make room in the budget for the homeless shelters that he had visited with the First Lady, Sigourney Weaver. Dave is also taught about the branches of government and how the President interacts with each of the branches because he could not pretend to be the President without knowing how the Federal Government works. The movie shows the events that he did i n a typical day, such as visiting the homeless shelters, a factory, attending public functions with his wife, and holding press conferences. These real events needed to be portrayed to show the accuracy of the presidency that Hollywood is trying to portray. If the entire movie was fictional, the scandal of having a double for the President would not be believable, and many people would not watch the movie. Many actual Presidents of the United States and their were mentioned. This adds to the accuracy of the details of the role of the President that Dave is now playing. More of the events in Dave are inaccurate and could never actually happen in real life. Even though most of the routine events of his day were normal and actually occur, the way he became the President could never really happen. There are too many officials and secret service men that would find out what the Press Secretary and Chief of Staff are doing. According to the Twenty-Fifth Amendment, the Vice President would be acting President as soon as the real one went into a coma. The scandal that they pull off to try and frame the Vice President would not be able to keep him from being President in reality. Also, there would never be a person that looks enough like the President to mislead the entire nation in the first place.

20 Argumentative Essay Topics on Air Pollution

20 Argumentative Essay Topics on Air Pollution Most forms of atmospheric pollution are harmful to human health as well as the environment at both urban and rural areas and this is because the activities that lead to pollutants being released into the air are carried out in both areas. The regions most affected by air pollution are nations in the developed and developing world such as China, India and Bulgaria.   Industrialized nations such as the United Kingdom, Germany and the US also struggle with air pollution problems mostly as a result of human activity. Statistics show that if the Earth continues to burn fossil fuels in large quantities as we currently do, approximately 6million people will die yearly as a result of air pollution. Therefore, a true discussion on the effects of air pollution and how to reduce them is important for the future. Educating yourself as well as the public on air pollution is one way to counter these effects and essay writing is a step in the right direction. This means that a task on writing an argumentative air pollution essay must be taken seriously. Therefore, this article shall be providing 20 essay topics students can utilize as headlines for writing and talking about air pollution. 20 air pollution essay topics: Air Pollutants and Their Harmful Effects Analyzing the Components in Air Pollutants How Do Human Activities Create Air Pollutants Nature and the Role it Plays in Air Pollution The Adverse Effects of Air Pollution to Human Health Analyzing the Negative Effects of Air Pollution on the Ecosystem The Economic and Financial Toil of Air Pollution on Developed Economies The Cost of Mitigating Air Pollution Air Pollution in the Developing World: A Growing Concern Tackling Air Pollution and its Effects in Urban Communities Decimating the Effects of Fossil Fuel Burning on Human Health Making a Case for the Diesel Engine, the Leading Cause of Air Pollution Air Pollution at Home: The Emerging Threat The Effects of Burning Fossil Fuels in Domestic Enclaves Air Pollution and its Effect on the Human Mental State Understanding How Air Pollution Creates Attention Deficit Problems in Kids Developing Policies to Counter the Effects of Air Pollution The Importance of Educating the Public on Air Pollution Air Pollution and its Impact on Public Health The Association between Air Pollution and Global Warming Now that you have chosen a topic for your air pollution essay, the next step is learning more about the make-up of an argumentative essay, and doing the research needed to come up with important facts for your arguments. Our learning materials include one providing 10 argumentative essay facts on air pollution as well as tips on writing a platinum tier argumentative essay on air pollution. Lastly, a sample argumentative essay will be written using one of the topics above to help you start with drafting yours. Sample Argumentative Essay: How Human Activities Create More Air Pollutants Since the beginning of human existence, man has continuously produced waste and has applied dubious means to dispose of this waste. But when industrialization came with a set of new effective ways to manufacture mass products and drastically increased the amount of waste man produced, the lack of understanding of its effect on the environment has led to dire consequences. Therefore, this essay will discuss how human activities have been more involved in polluting the air than natural disasters with the use of case studies to make my points. Although natural disasters such as hurricanes and volcanoes preceded the discovery of fossil fuels by man, the indiscriminate use of these fuels has done more damage to the entire earth’s population than all natural disasters combined. Statistics from the UK’s Environment Audit Committee stated that the burning of diesel and fossil fuel emits approximately 46% of carbon monoxide and 42% nitrogen oxide into the air. These emissions were in part responsible for the great smog in London which caused approximately 8,000 deaths in 1957. A study on this calamity found that cold weather was responsible for reduced visibility but gas emissions from burnt fossil fuels were the primary cause of the recorded fatalities. The case of human’s polluting the air to our detriment is also similar in the United States. Using California as the example, human activities related to the burning of fossil fuels in vehicles, factories and power plants. A majority of California’s 33 million residents are guilty of this due to the use of vehicles that burn fossil fuels. Sadly, this pollution has been attributed to 5,000 deaths yearly in the State. Asia is not left out either, the industrial growth in China and India has led to deadly consequences for its citizens. A study conducted on the level of air pollution in Beijing found that the city’s populace produced enough gas emissions to travel as high as the Central Valley in the US. The fall-out of this pollution is the approximately 250,000 deaths on a yearly basis as well as other disease such as the Beijing cough attributed to China’s polluted air. In conclusion, the human pursuit of economic gains with no regards of how economic activities and our luxurious life style affect the environment has led to disaster to both the ecosystem and the standard of living we experience. And if not curtailed, the year 2050 will witness an unprecedented death rate of 6million humans due to health related problems caused by air pollution. This means that the responsibility of protecting our future and the lives of those unborn from the devastating effects of air pollution is in our capable hands. Here we come to the end of our air pollution essay covering the topic of human role in producing air pollutants. For further reading do not hesitate to read up on the 10 argumentative essay facts on air pollution and its follow-up on writing a platinum tier argumentative essay on air pollution. References: Han, X. Naeher, L. (2006). A Review of Traffic-related Air Pollution Exposure Assessment Studies in the Developing World. Environment International, 32(1), pp.106-120. Thurston, G. (2007). Air Pollution, Human Health, Climate Change and You. Thorax, 62(9), pp.748-749. Pope, C. (2000). Epidemiology of Fine Particulate Air Pollution and Human Health: Biologic Mechanisms and Whos at Risk?. Environmental Health Perspectives, 108, p.713. Selgrade, M. (2000). Air Pollution and Respiratory Disease: Extrapolating from Animal Models to Human Health Effects. Immunopharmacology, 48(3), pp.319-324. Rive, N. (2010). Climate Policy in Western Europe and Avoided Costs of Air Pollution Control. Economic Modelling, 27(1), pp.103-115. Gonzalez, G. (2005). The Politics of Air Pollution. Albany: State University of New York Press. Grigg, J. (2011). Air Pollution and Childrens Respiratory Health Gaps in the Global Evidence. Clinical Experimental Allergy, 41(8), pp.1072-1075.

Compare and Contract 2 Documentaries Movie Review

Compare and Contract 2 Documentaries - Movie Review Example Just like the way love takes on connotation in distinction to unresponsiveness or disgust, and civilization takes on the meaning in distinction to barbarism or pandemonium, documentary assumes meaning quite the reverse to creative writing film or investigational and ultramodern film. People would afterwards merely have an imitation or duplicate of a thing that already subsisted. However, a documentary is never a duplicate of realism but a representation of the planet people presently occupy. It symbolizes a particular perspective of the planet; something people might never have come across prior to even if the characteristics of the planet that is symbolized is recognizable to the world's inhabitants. A reproduction is judged through its loyalty to the original its capability to resemble, act like, and provide the same principles as the original. People review a representation further by the temperament of the delight it provides, the worth of the insight or information it offers, an d the eminence of the course or temperament, tone or viewpoint it instills. Queries arise from a representation as opposed to that of a reproduction. Are documentaries an imitation of realism and are the tribulations they portray remotely less sensitive? If a Tree Falls is a tale of the Earth Liberation Front, (ELF), an astonishing documentary by the dazzling youthful directors Sam Cullman and Marshall Curry. This documentary searches the prosecution of associates of the Earth Liberation Front (ELF) for a succession of expensive flammable fires. The trailers and a number of imagery of the film makes a person get disturbed that it is going to be a one-sided delineation of ecological heroes going to limits. This documentary was certainly nothing of the sort. The knowledge of short listing of the film in the documentary section of the Academy Prizing made many people. People hope that the film makes the final selection, even though the antagonism, as always, is hard. It would be an ele ction for fearless examination of intricacy in a planet drawn to over abridged portrayals of events and tribulations, champions and villains. If one gets an opportunity to watch it, he or she is urged to do so. Presently, the film is watchable in the ‘instant or quick play’ approach on Netflix. Those residing in New York have an opportunity to watch the documentary at the IFC Center depicted as a component of the Stranger than Fiction. Mutually, the two directors and makers of the film will be present. The film is summed up and scrutinized nicely in an enlightening feature tale that occurred in The Times previously and currently this year (Crimes against Property, as Protests, C5). Fairly than appraising the details, one is urged to go through it. At its nucleus, the film discovers the ancestry of one environmentalist’s decree-violating passion, and of the firmness of the centralized antiterrorism rules that emanated out of the Oklahoma City terror campaign in th e year 1995 and then the horrific attacks of September 11 in the year 2001. It is viciously neutral, despite offering a cherished, above-the-shoulder vision of the key acknowledged arsonist, the mild-behavioral Daniel McGowan, as he trails his dispute against a long prison sentence. This type of impartiality is highly dissimilar than the â€Å"reasonable and balanced† Fox-style TV meme. Inside the Times commentary, Curry articulated this concerning the balance: the

Head Injuries in Sports Assignment Example | Topics and Well Written Essays - 1500 words

Head Injuries in Sports - Assignment Example What then becomes the main question is to what extent the current environment will attempt to ameliorate the risks that recent studies have indicated. As such, three of the fundamental questions which much be engaged with are concentric upon the following: 1) to what extent has mental health evaluations of current and former players revealed with regards to the health consequences of frequent and prolonged head injuries, 2) to what extent has this level of long-term head injury been discussed and researched within the medical community, 3) what preventative measures, both in the way that the game is played, coached, and recruited can help to ameliorate this risk and are any of these approaches likely to take hold within the current environment that defines today’s sporting environment. Additionally, and most importantly, the research will focus upon the level and extent to which stories pertaining to this topic have been represented and ultimately forgotten within the current news media of the past five years. As a means of informing this particular piece of research, the author has chosen to focus a level of analysis upon the death of Junior Seau; a renowned NFL player whose suicide has long been suspected to be the result of CTE (Chronic Traumatic Encepalopathy). With the death by suicide of a well known footballer, Junior Seau, the attention of the news media and society has shifted towards the role that head injuries sustained in sport have towards the mental health and quality of life that players can expect to experience. Moreover, head injury is not something that is restricted to football, it is exhibited within sports such as boxing, hockey, and soccer on a daily basis (Neselius et al., 2012). Each of these sports, as well as a variety of others that are too numerous to list, create an expectation of contact and a high likelihood that sustained exposure of the

Health Care Communication Paper Essay Example for Free

Health Care Communication Paper Essay Our facility is going to be changing a lot in the weeks and months to come. As the administration of the nursing home, I am going to make sure that this transition happens as smoothly as possible. The patients that have decided to stay must try their hardest to adhere to the new policies that have been set. The patients that have decided to go somewhere else will very greatly missed. The patients who cannot communicate their decision for one reason or another will be placed where the staff and I see fit, whether it be in our facility or somewhere else. This facility wants to ensure all patients and residents that we want to make these changes as painless as possible. Thank all of you for the time you have given the staff and me these last ten years, and for the time you will give in the future. There are three different types of communication in the medical field: traditional communication, electronic communication, communication through social media. There are advantages and disadvantages to each different type of communication. Traditional communication includes speaking face to face and mail (letters). Electronic modes of communication are email phone (home or cell phone), texting, and chatting. Social media involves communicating with several people or just one person at a time using public forums or private messaging through such websites facebook and twitter. Each and every type of communication is equally as important as the other but they all have their own advantages and disadvantages. Traditional forms of communication as simple as can be but they can confuse anyone if every step is not done correctly. You would think that speaking to someone face to face would be the best way to communicate but this is not always the case. Anyone can miscommunicate what they are trying to say. There can be other barriers like language barriers and also emotional barriers. If someone speaks a different language it can be hard to understand them unless there is an interpreter available, which isn’t always possible. Emotional barriers are hard because when health care is involved things can go wrong and people then become angry, sad, and/or tired. When this happens they may not want to listen to or respond to their doctors. Face to face communication is good too because you can ask questions then and there, and receive advice from your physician without having to wait too long. Mail can be very annoying because it can take days or weeks to reach its destination and more days or weeks to receive a response. The only good thing about mail would be that you will have documentation of your physician’s opinions and test results. Traditional communication methods have been around for a long time but times are changing and these types of communication are becoming few and far between. Electronic communication seems to be where most people end up communication, even to our doctors and other health care officials. We call, email, and even text to tell doctors and nurses our health care problems before we even consider actually going to a doctor’s office and speaking to the doctor in person. These communication techniques are good because we can receive answers to our questions also instantly if the health care official isn’t busy. One disadvantage is that someone may not get back to you as soon as you would like; which will leave you at home, wondering what you should do. Electronic communication isn’t exactly the best form of health care because if the doctor cannot actually see the patient and test their symptoms they cannot defiantly tell a patient what is wrong with them. Social media is becoming more and more popular every day because it is a way to keep in touch with people we don’t see every day. It has also become home for all kinds of new and old information, including health care information. This can be a great way to communicate about health care because people can learn new things about health care and medicine every day. People can also communicate with organizations full of doctors and nurses who can teach patients about any news in the health care world and advise patients on how to take care of themselves. This may sound great but there are terrible disadvantages to this type of health care communication. You never know who you are actually speaking to on the internet. What could appear to be an organization of doctors and nurses who want to offer free health care advice could be someone who knows absolutely nothing about medicine. Social media websites are not the best place to look for any sort of medical advice because patients want real help.

JFK ASSASINATION THEORY Essays -- essays papers

JFK ASSASINATION THEORY November 22, 1963, was one of the darkest days in the history of the United States of America. It was a day of complete turmoil. People all over the country dropped everything that they were doing. Children were permitted to go home from school and people huddled around their televisions in shock as they watched the day's events. On this day, John F. Kennedy was brutally assassinated in Dallas, Texas. John F. Kennedy was probably the most beloved and popular president to ever sit in the Oval Office. He was the icon of our country. His youth and charisma personified the American citizen. His beautiful wife and his two young children optimized the perfect family. His war hero and his highly educated manor earned the respect and reverence of American society. He was truly the "common man's" president. John Fitzgerald Kennedy was born on May 29, 1917 in Brookline, Massachusetts. The Kennedy name had already been known throughout the country and many of his relatives were involved in politics. He was destined to make political noise in our country. His family was also extremely wealthy. His father was a financier and a businessperson who was rumored to have made a great deal of money from bootlegging during the Prohibition era. John F. Kennedy lived lavishly throughout his life. He attended an expensive college prep school in Connecticut during his high school years. He then went on to study semesters at Princeton and Harvard. As he grew older and more involved in politics, his campaigns were known for his large staff and private jet trips. His wealth also helped fund a televised debate which helped him to secure the presidential campaign against Richard Nixon. John F. Kennedy definitely did not allow his wealth to turn him into a spoiled pretty boy. He participated in football, swimming, and sailing while attending Harvard. He also served in the Navy during World War II. As a matter of fact, JFK worked out for five months to strengthen his lower back, which was injured in a football game, just so he could be accepted into the service. While commanding the torpedo boat PT- 109, he was responsible for saving the lives of his crew members. This turned into one of the most famous war stories in history and was later turned into a movie. His bravery during this famous event won him the Navy and Marine... ...nd he fought for what he believed in. But, the uncommon man; the politicians, the big businessmen, the criminals; they hated him. They did not respect the fact that he spoke his mind and fought for his beliefs. As stated above, he made a lot of enemies during his term and in the end I think they got their revenge. Kennedy's assassination was definitely a conspiracy. I believe it was one that involved many, many different people throughout the world. I also believe that the US government helped cover up what really happened and knows who is truly behind this sick plot. Maybe one day we'll find out who really is responsible for his death; maybe not. Until then, John F. Kennedy's body rests in Arlington National Cemetery alongside his loving wife. People go there to this day and break down in tears. It is truly a sad place to be. It is sad to see how much he meant to his people. It is sad to see that a man that was loved by so many, was also hated by some. WORKS CITED 1.Johnson,Glen. "Camelot Revisited." Associated Press, 1995. 2. http://mcadams.posc.mu.edu/home.htm 3. Http://til.ai.org/jfk.htm 4. Http://jfkennedy.8m.com 5. Http://www.historychannel.com JFK ASSASINATION THEORY Essays -- essays papers JFK ASSASINATION THEORY November 22, 1963, was one of the darkest days in the history of the United States of America. It was a day of complete turmoil. People all over the country dropped everything that they were doing. Children were permitted to go home from school and people huddled around their televisions in shock as they watched the day's events. On this day, John F. Kennedy was brutally assassinated in Dallas, Texas. John F. Kennedy was probably the most beloved and popular president to ever sit in the Oval Office. He was the icon of our country. His youth and charisma personified the American citizen. His beautiful wife and his two young children optimized the perfect family. His war hero and his highly educated manor earned the respect and reverence of American society. He was truly the "common man's" president. John Fitzgerald Kennedy was born on May 29, 1917 in Brookline, Massachusetts. The Kennedy name had already been known throughout the country and many of his relatives were involved in politics. He was destined to make political noise in our country. His family was also extremely wealthy. His father was a financier and a businessperson who was rumored to have made a great deal of money from bootlegging during the Prohibition era. John F. Kennedy lived lavishly throughout his life. He attended an expensive college prep school in Connecticut during his high school years. He then went on to study semesters at Princeton and Harvard. As he grew older and more involved in politics, his campaigns were known for his large staff and private jet trips. His wealth also helped fund a televised debate which helped him to secure the presidential campaign against Richard Nixon. John F. Kennedy definitely did not allow his wealth to turn him into a spoiled pretty boy. He participated in football, swimming, and sailing while attending Harvard. He also served in the Navy during World War II. As a matter of fact, JFK worked out for five months to strengthen his lower back, which was injured in a football game, just so he could be accepted into the service. While commanding the torpedo boat PT- 109, he was responsible for saving the lives of his crew members. This turned into one of the most famous war stories in history and was later turned into a movie. His bravery during this famous event won him the Navy and Marine... ...nd he fought for what he believed in. But, the uncommon man; the politicians, the big businessmen, the criminals; they hated him. They did not respect the fact that he spoke his mind and fought for his beliefs. As stated above, he made a lot of enemies during his term and in the end I think they got their revenge. Kennedy's assassination was definitely a conspiracy. I believe it was one that involved many, many different people throughout the world. I also believe that the US government helped cover up what really happened and knows who is truly behind this sick plot. Maybe one day we'll find out who really is responsible for his death; maybe not. Until then, John F. Kennedy's body rests in Arlington National Cemetery alongside his loving wife. People go there to this day and break down in tears. It is truly a sad place to be. It is sad to see how much he meant to his people. It is sad to see that a man that was loved by so many, was also hated by some. WORKS CITED 1.Johnson,Glen. "Camelot Revisited." Associated Press, 1995. 2. http://mcadams.posc.mu.edu/home.htm 3. Http://til.ai.org/jfk.htm 4. Http://jfkennedy.8m.com 5. Http://www.historychannel.com

An Analysis of ‘Giorgio Armani’

FASHION RESEARCH, MARKETING AND TREND FORECASTINGAn Analysis of ‘Giorgio Armani’ Victoria Joana Scherer Due: 14. 12. 2012 Word Count: 2219 +/- Abstract, Introduction and Conclusion not included Table of Contents Abstract4 Introduction5 1. Analysis of the socio-cultural framework6 Social trends6 PETA activists6 Size Zero7 Cultural evolution7 Economical evolution8 2. Analysis of the fashion trends/fads affecting the brand9 Mood-board9 Description of major fashion trends12 Colours12 Fabrics/ Materials13 Silhouettes13 3. Brand scan14 Analysis of targets/ customers14 Positioning14 Marketing Mix16 Analysis of fashion collections16 Competitive benchmarking compared to main competitors17 SWOT Analysis17 4. Definition of a forecasting plan18 Branding (image and recognition)18 Collection architecture18 Distribution plan19 Communications19 Conclusion20 Overall recommendations20 Appendix21 1. 121 Bibliography22 Articles22 Books22 Images23 Press Release23 Websites23 Youtube24 Abstract The following fashion brand forecasting plan stories Giorgio Armani’s previous and current designs, analyzing in terms of existing strategy, and market research. In the process of researching I paged through newspapers, extensively, many magazines, viewing past catwalks, scrutinized the internet media; in order to depict a sense of chosen colour, fabrics and styles, hence propose a new complete strategy. The project analyzes the four key aspects of: 1. Analysis of the socio-cultural framework (mainstreams in terms of social trends, cultural and economical evolution) 2. Analysis of the fashion trends/fads affecting the brand 3. Brand scan (analysis of targets/customers; fashion collections, competitive benchmarking compared to 2/3 competitors) 4. Definition of a forecasting plan The reason for me to choose this brand is that I did a summer internship which I greatly enjoyed and therefore had previous knowledge on the brand which I could integrate in my research. Further, did I use the same brand for my midterm assignment, having now the opportunity to make an even greater in-depth examination of Giorgio Armani. Introduction Giorgio Armani was born in 1934 in Piacenza, Italy. In the year 1975, he and his cohabite Sergio Galeotti founded the company ‘Giorgio Armani SpA’ in one of the worlds fashion capitals, Milan. Having studied two terms of medicine prior to the launch of the company, Mr. Armani completely changed his professional orientation when he started working as a visual merchandiser for department store ‘La Rinascente’. It was in 1990 when he first started to segment his company into sub-labels; ‘Emporio Armani’ & ‘Mani’. After some time he also created Giorgio Armani Prive, , Armani Collezioni, Armani Jeans, AX/Armani Exchange, Armani Junior, Armani Underwear, EA7, Armani Casa, Giorgio Armani Cosmetics, Armani Libri, Armani Flori, Armani Dolci and many more. The graph above, illustrates the various facets of Armani’s designs, having created a label which covers each category and customer interest. He is many celebrities favourite fashion designers; distinctive and famous for his elegant designs. His style is to be identified by unusual and unique cut combined with an elegant monochromatic colour palette. â€Å"Elegance doesn’t mean being noticed, it means being remembered. † – (Giorgio Armani) Armani is known for presenting himself in his signature simplistic style of jeans, silver/ grey t-shirt, black blazer. His look has become a holistic concept of life. Not only has he built an empire, he created a whole new world. 1. Analysis of the socio-cultural framework Social trends In fashion one â€Å"trend† chases the other. Nothing is as â€Å"old† as the collection of yesterday. Fashion trends are simply the surface phenomena of deeper social developments. They are the visual manifestation of desires and needs. The interesting question arises: What lies behind the current fashionable forms of expression and what kind of influence does society have on the fashion trends? What did constitutes for Armani and issues he had to tackle thereupon. PETA activists In the year 2009, PETA activists affronted Giorgio Armani, who promised to not produce any fur in his future collections. Anyhow, Armani failed keeping his promise. As a result PETA called for a boycott of his fashion – No Armani gowns at the Oscar ceremony! (February 22nd, 2009) Further did they publish a poster which shows Armani with a long Pinocchio nose. In several places such as Las Vegas, Milan, Paris, there were anti-fur demonstrations in front of the stores of the designer. See Appendix 1. 1) The social trend of fighting for animal rights was an issue Armani had to work upon. Instead, he claimed never to have made such a promise, anyhow apologized in public for any misunderstanding. It seems he did not deem it to be necessary to tackle this problem any further, as it is a small niche of society and would accordingly only have a small effect on Armani’s customers buying habit. Further, are other luxury brands, competitors using fur in their collections which makes the issue even less meaningful. Size Zero Size zero – a craze and controversy. As the 22- year-old Uruguayan model Luisel Ramos died after having starved herself to death, the organizers of the 2006 Madrid Fashion Week decided to ban skinny, size zero models. The World Health Organization is concerned that â€Å"the use of underweight models sends out dangerously wrong signals to girls, who look models as role models†. In November, the same year, the Brazilian model Ana Carolina Reston died at a young age of just 21 from anorexia. This tragedy made Armani being first of all luxury brands to introduce his own policy of only engaging ‘healthy-looking’ models with a BMI of 19. Many brands followed this social trend. Cultural evolution Today, regarding the ambience of lifestyle the Italians are seen as role models many societies: Espresso, Pinot Grigio, Tartufo Bianco, Gigli, Alessi, Armani. As any art mirrors design, whether for product or fashion, nothing represents a society more clearly. These mirrors are not placed in museums or elsewhere, we see them everywhere in life. Fashion is a sensual and rapid response to the now. Dealing with it, encounters the loving of surfaces, the study and cultivation which can be regarded as a profound thing. Milan, the origin and headquarter of Giorgio Armani, is one of the most famous fashion metropolis of the world. A mecca where various cultures come together, being inspiration for the designer himself and for society. Each trend emerges of society, having similar perception and emotions in different countries, can be combined together to then aspire a connectedness. Giorgio Armani receives lots of cultural influences of Asia for his designs. For example in 2010, he set the trend of an asymmetric neckline with a single sleeve (Sari), interpreted in a more modern way. When observing his catwalks, it is to mention that Armani engages ethnically diverse runway models. This emphasize the multi-cultural influence, Armani has on the world, as each customer, no matter which origin can feel connected to the brand. Economical evolution Due to the serious financial crisis that hit the world markets in 2009, Giorgio Armani proved outstanding staying power, when comparing it to the average performance of the industry. Giorgio Armani generated a turnover of 6â‚ ¬ billion at retail value (including licensed products), of which 4â‚ ¬ billion were made by their core business and 2â‚ ¬ billion from third party licences. The general slowdown in the fashion and luxury markets that also affected Giorgio Armani is largely due to a decline in GDP, in particular in North America, Europe and Japan†. Nevertheless, Armani succeeded and had stable increasing sales in China, a 32% boost, when comparing it to the year before which proves a momentum of recent y ears in the region. â€Å"I have to say that the interest of the Chinese public for Giorgio Armani is outstanding. I have experienced this through my stores and also through the welcome I was given in China. † (Giorgio Armani) 2. Analysis of the fashion trends/fads affecting the brand Mood-board The Timeless Description of major fashion trends The fashion maestro demonstrates in his haute couture a precision of unusual cuts, complex designs and valuable fabrics, all abiding the pure elegance in usual monochromatic colours. Elements of severe men’s wear are transferred to the women’s design, shaping the unmistakable Armani style. Colours Armani’s brand mark has always been the colour black, believing it gives a sophisticated and elegant touch to each and every design. Throughout the years, he complemented these with signal colours to create a modern look, being influenced by the Asian theme. In 2010, his collection emerges influences with a poppy red being its primary colour, as traditionally seen in ‘Qi Pao’s’. One year later, one could believe Mr. Armani himself has fallen in love. Into a theme which one would expect least of such a rationalist, the lascivious world of Boudoir. Powdery rose tones, a touch of grey complement his basis colour black. In the year 2012, mottled grey and black severe pantsuits harmonized with bright and vibrant colours such as pink, coral and tangerine. â€Å"Enlightened by bright ‘twinkle’ colours as in Tokyo†¦Ã¢â‚¬ . Fabrics/ Materials When analyzing Armani’s collection from the previous year it is to recon that he has a distinct use of silk, categorizing it as his main fabric. Starting in 2010, where the fine lustrous fiber sticks superbly to the Asian theme, adding an incredible intense touch of elegance. Further, he used velvet which has a smooth dense pile and plain underside, creating a mysterious hint to the collection. Later in 2011, Armani uses flowing fabrics, such as chiffon and satin. Silhouettes The silhouette of Armani’s collection is based on the Asian culture, a theme which shows great influences on his collections in the past three years. In 2010, blazers, skirts and dresses are designed that fabrics overlap as seen in the traditional ‘Qi Pao’. Further, he gathered inspiration of the Sari; a long shawl which is wrapped around the waist and the end draped over the shoulder. The trend of an asymmetric neckline with a single sleeve (Sari), interpreted in a more modern way. The dresses are cut short, instead of long, slim cut – the western chic. In 2011, a paradigm of simplicity; straight-cut silk tops which is attached together with a brooch below the left breast and simply combined with matching silk trousers. 012 he referred back to his brand mark of transferring elements of men’s wear into severe pantsuits for women. Mottled grey ensembles on which huge rosettes of colourful pochettes are clinged together, complemented with diagonally placed trilby hats and men’s shoes. 3. Brand scan Analysis of targets/ customers Giorgio Armani has an iconic popularity amongst the elite of society, b eing one of many celebrities favourite designer. Nowadays, Giorgio Armani SpA encompasses a brand architecture of one corporate brand and five sub-labels, â€Å"each catering to different sets of target customers and at different price evels†. His main collection of apparel for ‘Giorgio Armani’ are of the ultra-premium price points, which accordingly more likely to target elderly consumers, therefore reaching the 35-50 year old age group segment. Positioning Defendability Operating in a small niche market, where 1st mover benefit and followers are at â€Å"disadvantage†. Erecting barriers to competition by discouraging entry through expertise, customer loyalty and continuous innovation of new designs, keeps the company ahead from its competitors. Differentiation Giorgio Armani’s brand concept is being sophisticated, targeting the upper-class with high-quality and innovative, elegant designs. â€Å"Elegance doesn’t mean being noticed, it means being remembered. † – (Giorgio Armani) Strategic Orientation Product leadership achieved through good performance having a clear mission for the company: â€Å"My mission has always been to help women and men feel comfortable and confident through the clothes they wear, rather than to create decoration for the sake of it. † (Giorgio Armani, Squidoo, 2012). Giorgio Armani’s symbolic expressive value appeals to consumer’s self-concepts and self-worth prestige, status image. Marketing Mix The 4 P’S demonstrate with what, where and how Giorgio Armani promotes his products in order to succeed with his marketing strategies. Analysis of fashion collections By means of the positioning and the marketing mix of the brand, it clearly illustrates how well Giorgio Armani integrates the concepts, making a clear statement through his collections towards his competitors. Due to the vast increase of sales in Asia, especially in China, after the financial crisis in 2009, the designer himself traveled regularly to the East for certain matters, by which he got the greatest experiences and influences for his pcoming collections. From 2010 onwards, one can indicate a strong emphasis of the Asian culture. â€Å"China approaches fashion with strong enthusiasm, and I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands†¦ We notice this, by wandering around in Shanghai â € ¦ Beijing †¦ and also smaller cities. † (Giorgio Armani) Competitive benchmarking compared to main competitors SWOT Analysis Even though Armani has high brand recognition, being well-known all over the world, faces fierce competition in its industry. Its greatest competitors are Hugo Boss and Gianni Versace since they target the same market. Especially the German brand, Hugo Boss is regarded as a great threat, since the brand implements stringent design and quality standards to produce superior products that deliver value for money. This is difficult to keep up with as Giorgio Armani’s price range is higher than that of Boss’. Further this strength may implicate the threat of brand duplicity. This is due as Armani is catering to a very small upper premium segment target group. An average salary in the UK amounts to approximate 30000? per annum (Council of Mortgage Lenders, 2012). This wage does not make it possible to purchase such expensive goods of Giorgio Armani wherefore brand duplicates seem as a good alternative for the customer. Especially in China, where Giorgio Armani seeks the opportunity of developing and expanding its branches, is considered as the mecca of fakes. 4. Definition of a forecasting plan Branding (image and recognition) Having sponsored the Italian team in the Olympics, Giorgio Armani made great awareness of its brand. Since, Armani is willing to have even greater brand recognition; the Olympics and the world cup in Brazil are a great opportunity to achieve so. Millions of people will be following these events, by interacting in such, Armani could gain a competitive advantage to Hugo Boss and Gianni Versace. Collection architecture The Asian theme appears throughout the years of Giorgio Armani’s collection. Being inspired by the ‘Qi Pao’s’ first, followed by ‘Sari’s’, both serve as great inspiration. In the year 2012, bright colours are combined with black and grey, which could be interpreted as the ‘up and coming’ colourful skyline of Tokyo. Due to the appearances of velvet and wave-like designs in 2010, it is to state that Armani could use these two variations as inspiration for the upcoming season in 2013. Blouses will be straight-cut with a balloon-like ending, such as seen in seasons 2010 and 2011. These will be combined with straight-cut trousers, edging it with a comeback of pointed shoes and a finish-off with trilby hats, as seen in the collection of 2012. These symbols represent power and being dynamic, as the fast-pasting metropolis of Asia. Colours will range from darker Bordeaux reds into degrees of purple, complementary to the beloved plain colour of Mr. Armani himself, black. Distribution plan Giorgio Armani employs 5500 in their direct workforce, having 13 factories and a perpendicular network of exclusive retail stores in 46 countries worldwide. In order to increase their annual revenue of 1,8 â‚ ¬ [=1. 453. 750. 000? (Exchange rate on the 13. 12. 2012) Press Release 2011] billion, Armani could increase their presence of branded flagship stores, with independent retailers and department stores, as well as increasing the availability of online distribution, as Brazil is not listed. Brazil definitely has to be included as this country will have great influence on future campaigns. Communications The world community will come together to celebrate the festivities of the Olympic Games and the World Cup in Brazil together. Brazil being host to many people around the world; creating a feeling of togetherness. Armani can be part of this by sponsoring the Italian team and making aware of themselves. Building up on this strategy, Armani should invest in advertising campaigns, billboards etc†¦, raising positive awareness and excitement towards the brand and the events. Conclusion Giorgio Armani is one of the most famous Italian fashion designers. His style is classic, elegant and discrete – this is reflected in each of his puristic designs. He is the creator of an empire which successfully operating due to efficient marketing strategies, using celebrities to raise awareness with advertising, engaging the company on events such as sponsoring the Olympic team or promoting the new James Bond â€Å"Skyfall† [Vogue, Germany Premiere), the movie in which he accouters the actors. To mention is the correlation between the movie and the designer’s inspirational Asian theme, as Skyfall’s settings partially take place in Shanghai, China (Movie Trailer, Youtube). By means of this, Giorgio Armani outperforms his competitors, bringing his competitive advantage to a new level. Armani, is that what one wants to wear – the oh so traditional, new trend. Overall recommendations When analyzing the world of Giorgio Armani, it seems nearly useless to give recommendation to the company, as he has been successfully managing the company, in all areas, since years. Anyhow, there are little areas where he could make some improvements. Even though Giorgio Armani is a luxurious brand, the brand could offer accessories slightly cheaper such as scarves, since these prices start from 248â‚ ¬ [=200,29? Exchange rate on the 13. 12. 2012) Armani Website] in order to make it possible for customers who desire the brand to make a purchase on a good which they could wear on a daily basis. This would increase even greater brand recognition and higher customer satisfaction, even for those who can’t afford Giorgio Armani itself. It makes them feel to be a small part of the world of Armani. Regarding the failure of interacting the social trend of â€Å"going green† and â€Å"being socially active† in 2009 where Armani presented fur in his catwalk, after making great announcements to PETA. To get rid of his negative image, and create a more valuable relationship to celebrities, he could get involved in social activities. Due to his great relations to celebrities, he might use these, to get those who are highly involved with PETA, such as Katie Holmes, to change his image. Appendix 1. 1 (PETA, 2008) Bibliography Articles| | | Fleuranvil, Fabiola. â€Å"Fashion Marketing Planning. †Ã‚  Ezine Articles. SparkNET, 11 July 2009. Web. 13 Dec. 2012. . | | Modeopfer. Modelabel Giorgio Armani. †Ã‚  Modeopfer 110. N. p. , 15 May 2012. Web. 13 Dec. 2012. . | Books| | | McKelvey, Kathryn, and Janine Munslow. Fashion Forecasting. Chichester, U. K. : Wiley-Blackwell, 2008. Print. | Images| | | * â€Å"Google. †Ã‚  Google. N. p. , n. d. Web. 13 Dec. 2012. | | * http://image. rakuten. co. jp/playerz/cabinet/ax/img55589066. jpg| | * http://www. citypictures1. com/Tokyo-Pictures/Tokyo-Night-483-588-picture. htm| | * http://www. google. de/search? ource=ig&rlz=1G1SVED_ DEDE394&q=logo+armani+jeans#hl=de&tbo=d&rlz=1G1SVED_DEDE394&sclient=psy-ab&q=logo+armani+collezioni&oq=logo+armani+colle&gs_l=serp. 1. 0. 0i30j0i8i30l3. 2513. 15980. 0. 17458. 17. 17. 0. 0. 0. 0. 395. 4859. 2-13j4. 17. 0†¦ 0. 0†¦ 1c. 1. d2_ergZZgEg&pbx=1&bav=on. 2,or. r_gc. r_pw. r_qf. &fp=6d03cd0ad1005791&bpcl=38897761&biw=1366&bih=667| | * http://www. italiadesignerbrands. com/ekmps/shops/annajones198/resources/Design/aj-armani-jeans-logo-56aa0ab37e-seeklogo-com-1-20120718143314-8b93d953. gif| | * http://www. outlet-cities. e/uploads/pics/armani-logo. jpg | Press Release| | | * â€Å"FASHION LEGEND GIORGIO ARMANI ON CNN'S ‘TALK ASIA' – Press Releases – Turner Asia. †Ã‚  FASHION LEGEND GIORGIO ARMANI ON CNN'S ‘TALK ASIA' – Press Releases – Turner Asia. N. p. , n. d. Web. 13 Dec. 2012. | | * Armani SpA, Giorgio. â€Å"2009 Annual Report. †Ã‚  Giorgio Armani Press Release. 2010 Giorgio Armani SpA. Via Borgonuovo 11, Mila no. Printed in Italy, 2010. Web. 13 Dec. 2012. . | Websites| | | * â€Å"2011 Esc Pau Armani Final Ppt.   2011 Esc Pau Armani Final Ppt. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Armani. com Online Store – Autumn-Winter Collection 2012-13. †Ã‚  Armani. com-Online Store. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. armani. com/gb;. | | * â€Å"ELLE a? â€Å" Home – Fashion, Kollektionen, Models, Designer, Mode, Style, Trends. †Ã‚  ELLE a? â€Å" Home. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Fashion News, Latest Trends, Catwalk Photos & Designers (Vogue. com UK). †Ã‚  Vogue UK. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Mode, Trends, Beauty Und People – VOGUE. †Ã‚  VOGUE. N. p. , n. d. Web. 13 Dec. 012. | | * â€Å"Oil Rich. †Ã‚  ELLE. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. elle. com/;. | | * â€Å"Peta. de. †Ã‚  :: Pinocchio Armani. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. peta. de/web/pinocchi oarmani. 1842. html;. | Youtube| | | * James Bond 007 Skyfall | International Trailer (2012) ; Gewinnspiel. †Ã‚  YouTube. YouTube, 31 July 2012. Web. 13 Dec. 2012. . | ——————————————– [ 1 ]. This research is based on my experiences of the internship I took part during Summer 2012 in London.

The American Dream Is Not A Dream - 1420 Words

â€Å"The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position,†(Adams OL). The American Dream is a dream where a person lives a better, richer, and a fuller life, the American Dreams is not a dream where a person is after material prosperity, such as wealth, fancier cars, lavish homes. There is much more to the American Dream than property, wealth, and a perfect spouse and Jay Gatsby, a character in Francis Scot t Key Fitzgerald novel, The Great Gatsby learns about the American Dream the hard way. Jay Gatsby of West Egg, New York was notoriously known for being extremely wealthy. Mr. Gatsby was also recognized by his extravagant parties with more than hundreds of guests. Jay Gatsby was not always known as Jay Gatsby, he was previously known for being James Gatz. Mr. Gatz was not a wealthy person and Gatz left his parents because they were poor and unsuccessful farmers to pursue a dream. James Gatz changed his nameShow MoreRelatedAmerican Dreams : The American Dream1068 Words   |  5 PagesAmerican Dream? American Dream: Noun, the ideals of freedom, equality, and opportunity traditionally held to be available to every American. 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